Phoenix Capital Management was founded in 2000 to invest in, or acquire, companies where our financial and strategic resources can create significant value for our investment. We are an operationally focused venture firm which builds companies with a focused strategy, often working within one vertical market or channel and then expanding our scope beyond that initial focus. Over the past decade, we have built businesses in the following sectors; natural resources (coal), alternative energy (solar), retailing, healthcare and the Internet. In 2010 we successfully exited our investment in coal with a sale to a foreign buyer at an attractive price. Previous to that we successfully exited our investment in retailing.

We have significant experience in operating web based enterprises and have developed proprietary software to facilitate our internet operations. We create operating leverage by developing proprietary software to facilitate internet marketing, product fulfillment, regulatory compliance, and by creating efficient user interfaces. We were early developers of internet based software for gift cards. We were also early developers of medical assessment software which facilitates an online medical consultation for an online pharmacy. We engage experts and academicians, whenever necessary to enhance our in-house knowledge base and to ensure "best practices".

In 2010 we announced a partnership with Watson Pharmaceuticals, Inc. (NYSE: WPI) to allow consumers to order a pharmaceutical product on the internet and in 2012 we have formalized a second partnership with Obagi Medical Products, Inc. to provide an “end-to-end” software solution for pharmaceutical companies focused on direct to consumer marketing and health care delivery. We are currently focused on developing additional solutions for the pharmaceutical industry and seek additional partnerships with pharmaceutical enterprises.